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Modern Love
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Taking a slightly different approach from the typical diamond brand, Modern Love's advertising campaign targets future grooms — as opposed to future brides. Trying to bring this big purchase into perspective, each advertisement features a dapper gentleman interacting with an oversized ring which is personified in the tagline. 

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DDM
Advertisements

Size, color and exquisite cuts are what DDM pride themselves on. With each of those attributes prominently displayed, this series of advertisements features an extra large photograph of three or more of their diamonds accompanied with specs extolling their superior product.

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Sam’s Club
Advertisement

This series of advertisements which debuted in O, The Oprah Magazine pairs everyday groceries sold at Sam's Club with items from their selection of luxury goods. Visual and/or metaphoric connections between the everyday and the luxury good serve as the theme of each pairing. This campaign continued in the holiday catalog and also in-store with counter cards, hint cards and videos which were on display during the holiday season.

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The Knot Registry
Advertisements

One of the first online wedding registries, The Knot Registry was created as a sub-brand of The Knot. This series of advertisements let couples know about the registry's existance and also show off the accessability and ease with which couples could register. Some ads were paired with worksheets to guide couples through registring for essentials. 

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Hello Kitty
Advertisement

The surreal world illustrated in this Hello Kitty for Kimora Lee Simons jewelry advertisement is a modern interpretation of her classic cartoon world. A photograph of the actual necklace was incorporated into a fantastical illustration that started with a wireframe upon which layers of color, pattern and illustration were built.

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Modern Love
Newspaper Ads

In an effort to speak directly to their target market of future grooms, Modern Love ran a series of print advertisements in The Wall Street Journal. The tagline that accompanies each ad uses the stock market as a metaphor for marriage.

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