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Sam’s Club
Holiday Catalog

As part of their holiday promotion which was kicked off by a sequence of advertisements in the December issue of O, The Oprah Magazine, Sam's Club sent this catalog to select members. Some images from the campaign combined with previously unseen images to create spreads with descriptions and specifics on the items featured. When members went into the store, counter cards, hint cards and videos further enticed members to make their holiday gift purchase.

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The Knot Registry
Catalog

The line drawings synonymous with The Knot Registry branding adorn the front cover and also serve as a wayfinding system along the right side of each spread of the catalog. Taking a cue from the aesthetic of the line drawings, registry items were photographed and silhouetted to achieve a more "flat" appearance.

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DDM
Diamond Catalog

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This oversize catalog measuring 14-1/4" by 11-1/2" features the DDM logo printed with spot gloss varnish to achieve a very subtle white on white effect. The same print technique is also featured on DDM's Diamond Education Pamphlet. The catalog's interior pages show DDM's dazzling loose diamonds placed upon architectural line drawings of diamond facets with text describing the high quality standards clients of DDM should expect.

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Sam’s Club
Spring Catalog

With wedding season and Mother's day around the corner, this Little Book of Luxury was sent to select Sam's Club members in the Spring to show off items that would be appropriate gifts for either occassion. 

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Modern Love
Catalog

Each Modern Love catalog features their entire line of rings interspersed with art plucked from their advertising campaign. The shadows throughout the catalog are soft pink to warm up the layout and also tie into the brown and pink colors of their branding. 

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