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Sam’s Club
Holiday In-Store

The holiday counter cards feature photographs from the advertising campaign that ran in the December issue of O, The Oprah Magazine. Shoppers were encouraged to use the hint cards to write down their favorite items and then give them to their significant others as "hints" to what's on their holiday wishlist! This campaign also includes in-store videos and a holiday catalog sent to select Sam's Club members.

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Sam’s Club
Holiday In-Store Videos

These videos brought four of the still photographs from Sam's Club's holiday print advertisement campaign to life. They aired in-store during the holiday season and were complemented with counter cards, hint cards and a catalog sent to select Sam's Club members.

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Sam’s Club
Winter In-store

These pieces for Sam's Club kicked off a campagin that lasted the entire year (spring, Mother's Day, summer, back to school) and culimated at the end of the year with print advertisements, a holiday catalog and in-store counter cards and video. The campaign was intended to highlight the fact that Sam's Club not only offers everyday grocery items but also offers luxury goods at a discount — something that very few of their members were aware of! 

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Sam’s Club
Spring In-store

The spring installment of this yearlong luxury goods campaign features diamond jewelry on clean white backgrounds. Three countertop cards and hint cards list two ordinary grocery items and a third luxury good item as if it were part of your everyday shopping list.

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Sam’s Club
Mother’s Day In-store

The Mother's Day edition of Sam's Club's yearlong luxury goods campaign features gemstones and diamonds on pastel background. The hint cards double as coupons that mom can redeem at home.

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Sam’s Club
Summer In-store

The summer installment of Sam's Club luxury goods campaign focused on surf, sand and tanlines. An additional hint card was created with a "beach essentials" checklist which included everyday items offered at Sam's Club and ended with diamonds!

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Sam’s Club
Back to School In-store

Leather-bound books inspired the background for the fall installment of Sam's Club luxury goods in-store campaign. The "back to school" theme is carried out with the text on the counter cards and hint cards.

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