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Modern Love
Print Advertisements

Taking a slightly different approach from the typical diamond brand, Modern Love's advertising campaign targets future grooms — as opposed to future brides. Trying to bring this big purchase into perspective, each advertisement features a dapper gentleman interacting with an oversized ring which is personified in the tagline. 

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Modern Love
Ring Box

From the blind embossed logo on the box lid to the pink ribbon on the ring box, every aspect of Modern Love's packaging was considered and customized to reflect their sweet, approachable brand. 

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Modern Love
Website

Plucking art from their print ad campaign for the landing page, the Modern Love website shows off their line of rings and educates customers with an interactive page illustrating the anatomy of a ring.

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Modern Love
Newspaper Ads

In an effort to speak directly to their target market of future grooms, Modern Love ran a series of print advertisements in The Wall Street Journal. The tagline that accompanies each ad uses the stock market as a metaphor for marriage.

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Modern Love
Catalog

Each Modern Love catalog features their entire line of rings interspersed with art plucked from their advertising campaign. The shadows throughout the catalog are soft pink to warm up the layout and also tie into the brown and pink colors of their branding. 

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